TOUCH OF CURIOUSITY

The Business

RFSU is a Swedish organization focused on sexuality, health, education, and public awareness, rooted in openness and inclusion.

Context

This work was part of a media and agency collaboration with Valtech Radon. Due to NDA, only a high-level overview and my contributions are shared.

My Role

I supported community and audience observation related to RFSU’s communication. My focus was tone and engagement patterns, especially how people interact with sensitive topics online.

What I Did

  • Monitored how audiences responded to posts and conversations related to RFSU’s work

  • Captured patterns in comments and engagement signals and shared notes with the team

  • Reviewed tone choices that encouraged curiosity without pressure, supporting a safe and open conversation

Focus Areas

  • Encouragement

  • Community tone

  • Safe and open communication

Tools & methods

  • Engagement pattern review

  • Tone evaluation

  • Community insight gathering

How This Helped

My observations supported ongoing content decisions and helped the team maintain a steady, respectful tone across communication touchpoints.

Collaboration Note

This work was delivered as part of a broader team effort with Valtech Radon, with shared ownership of outcomes.

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