INTIMITÉ LOVE FEAR AND LACE

Intimissimi is a lingerie and lifestyle brand built around tenderness and emotional connection. Their world feels soft, personal, and close to everyday life.

A black lace lingerie slip hangs on a black hanger against a wooden door with a shadow cast on the wall.

WHAT THE PROJECT IS

This project looks at how Intimissimi shows emotion inside Emily in Paris. It explores how small moments on screen shape the way the brand is understood.

THE PROCESS I TOOK

I watched how the characters wore and moved in the pieces. I noted the tone of each scene and how the brand used mood to express closeness.

A promotional layout for Intimissimi featuring a romantic scene of a man and woman face to face at night, and a table with Intimissimi-branded product packaging, clothing, a camera, and magazine pages.
A collage of women in various lingerie and intimate wear photos, some in color and some in black and white, accompanied by text sections discussing a campaign about intimacy, beauty, and aesthetics.
A presentation slide titled 'Why This Matters Now' from Intimissimi, emphasizing honesty and real representation in branding. The slide features a paragraph about authenticity, emotional connection, and trust in marketing, alongside a smartphone screenshot of the Intimissimi Instagram profile showing various photos of women in lingerie and casualwear, celebrating diversity and inclusivity.

WHAT I LEARNED

I learned that small choices in movement and setting can say a lot about a brand. I also learned that emotion grows from the little moments people often overlook.

WHY IT MATTERS

It shows how a brand can be understood through story, not just product. It also helps explain why viewers connect with certain scenes more than others.