SHAKE IT LIKE A POLAROID PICTURE
Snapshots are short, visual brand explorations.
They focus on one idea, one mood, or one point of view at a time. I use Barbie as a stand-in to explore identity.
She moves easily between roles and moods, much like brands do.
BEHIND THE FRAME
The Purpose
The purpose is to explore ideas clearly without forcing them into full cases.
The Process
I start with a brand that interests me.
I observe its voice, details, and behaviour.
From there, I shape one clear idea and express it visually.
What I Learned
One strong image can communicate a lot when the idea is clear.
Why It Matters
Brands are built through moments as much as messages.
Sometimes, one moment is enough.
TAKE A PICTURE, IT WILL LAST LONGER
LADY STARDUST
This snapshot explores trust over polish.
It focuses on creators who feel real, useful, and human.
The goal is less selling and more presence.
ROLL BABY ROLL
Influence has changed.
This snapshot looks at what happens when storytelling matters more than reach.
Fewer ads. Better connection.
LICENSE TO MOVE
This snapshot explores trust over polish.
It focuses on creators who feel real, useful, and human.
The goal is less selling and more presence.
IT’S A BIRD. IT’S A PLANE. IT’S XENSAM.
Complex tech, clear words.
This snapshot is about removing jargon and inviting people in.
Clarity builds trust.
DON’T STOP ME NOW
Sound shapes how a space feels.
When it works, people stay longer.
FASHION TURN TO THE LEFT.
A case study on creator marketing and how H&M could move toward content that feels more honest, useful, and grounded in everyday life.