Fashion sketches of two women in coats, with abstract black scribbles in the background.

CLEAN LINES

The Business

WHTE STHLM, a fashion identity project focused on clean lines and minimal design.

Context

The work created an early identity definition and visual consistency for the brand.

A person stands inside an ice-themed room wearing a long white coat, white sneakers, and white pants. They have a short platinum blonde wig. The background features icy walls with snowflakes and a sign that reads 'PRO'.

My Role

I supported creative direction and identity development.

What I Did

  • Worked with the co-designer on visual direction decisions

  • Selected garments and details aligned with a minimal aesthetic

  • Reviewed and refined identity cues for consistency

  • Documented the work as a short fashion case

Person with long white hair, wearing a white cape and glasses, standing in front of a black wall with white outline drawings of people wearing hats.
Open magazine pages on a black-and-white eye pattern background. The left page is a beige cover with black text reading 'Stockholm Fashion District,' and a black circle with 'SFD' in gold. The right page features a woman with straight platinum blonde hair and bangs, wearing a white high-collared jacket, with a block of text beneath her photo.

Result/Effect

Delivered a clarified visual identity direction that could be applied consistently.