TURN THAT RECORD ON
This work was made in my own time. It comes from trying things out, learning as I go, and having fun with new ideas. Each case study has its own theme.
REAL LIFE. REAL CLOTHES.
Take a journey through a raw content strategy that shows clothes as they are worn and lived in over time.
BEYOND THE SCORE
Created content strategies that show athletes as people and build deeper fan connections.
INTIMISSIMI:TELL ME YOUR SECRETS
An exploration of Intimissimi in Emily in Paris, focusing on turning spoken intimacy into believable storytelling through authenticity and representation.
WATCH ME DANCE…
This is a made-up strategy based on what the Barbie movie did and how it would be approached if a second one were made.
PLAY THAT FUNKY GOOGLE
A playful strategy project exploring how Google merch can move from corporate basics to culture and lifestyle.