A woman with long, wavy blonde hair wearing a black leather jacket and high-waisted pants stands on a wet city street at night. She is holding a leash attached to a Dalmatian dog sitting beside her. Vintage cars are parked along the sidewalk, and lit signs and street lamps illuminate the scene. The photo is in black and white with a slight color tint. The bottom right corner features the text 'skön noir' and the tagline 'Timeless in noir'.
A woman with dark hair in a black outfit lying on a bed in a vintage room with paneled walls and framed artwork, next to a lit table lamp and a small decorative chair.

SKÖN NOIR: FASHION & DIGITAL ACTIVATION

CONCEPT

A noir-inspired micro-capsule exploring the tension between softness and structure. Built around inclusive silhouettes, sensory-friendly materials, and quiet, intimate storytelling.

PRODUCT DIRECTION

Oversized tees, structured tailoring, and subtle textural contrasts designed for movement and comfort. Designed for neurodivergent individuals with sensory needs, without compromising silhouette.

BRAND IDENTITY

Minimal, cinematic, and emotional. A restrained type system, grey-scale palette, and globe mark emphasize global connection across neurodivergent creatives.

MARKETING 101

  • DIGITAL & SOCIAL STRATEGY

    Editorial micro-videos, behind-the-scenes storytelling, and community spotlights drive discovery and emotional connection. Platform guidelines prioritize accessibility, authenticity, and gentle community language.

  • AUDIENCE

    Fashion-conscious consumers (20–45) seeking inclusive, sustainable, identity-driven design.

  • STORYBOARD

    Storyboard

    Cinematic narrative blending vulnerability and empowerment:
    “Naked in truth. Dressed in strength.”

A presentation slide showing branding concepts, including black and white logo designs and social media mockups of a woman posing, with notes about building the brand's look, feel, mood, logo, colors, and social media appearance.
A scrapbook-style collage with two black-and-white photos of models and sketches of clothing pieces. The left side shows a sketch of a jacket labeled 'Piece Number 1' and a photo of a woman with curly hair wearing sunglasses and a leather jacket. The right side has a sketch of a T-shirt labeled 'Piece Number 2' and a photo of a woman walking upstairs dressed in dark clothing. Handwritten text notes exploring different styles and shapes.
Open notebook with three screenshot images of analytics data on the right page. On the left page, a storyboard for a short video shows three black and white scenes with descriptions. Handwritten notes describe how heatmaps and analytics are used for engagement insights, including a goal to show emotion, movement, and brand message.

VIDEO THAT WAS MADE

The short video made

PERFORMANCE INSIGHT

User heatmaps showed a drop-off below the fold; moving forms higher and adding pop-ups improves conversion. A/B tracking was incomplete due to tool limitations, but HubSpot captured real sign-ups.

MY ROLE

Creative direction
Technical flats
Brand identity system
Social style guide
Paid media testing
Performance analysis

TOOLS

Canva, HubSpot, Microsoft Clarity, Meta Ads Manager, TikTok Ads Manager

KEY SKILLS EXPLORED

  • Fashion concepting

  • Digital brand voice

  • User behaviour analytics

  • Conversion optimization

  • Cross-platform asset consistency

  • Inclusive design thinking

  • Video Editing