QUIET RHYTHM

A woman lying on a bed with her head resting on her hands, dressed in a dark top and shorts, in a vintage-style room with patterned wall and furniture, black and white photo.

The Business

Skön Noir, a self-initiated fashion project focused on minimal garments and a calm visual identity.

Context

The project explored how a soft, restrained fashion story could be communicated through consistent tone, texture, and visual direction.

A mood board with black, white, and gray color splashes, two logo designs for Skön Noir, and four black and white photographs including a woman in a black dress, abstract black and white art, and a leafless tree reflected in water.

My Role

I led concept direction and tone development.

What I Did

  • Defined the overall visual and tonal direction

  • Selected materials, textures, and silhouettes to support a minimal aesthetic

  • Wrote a clear tone reference for the brand

  • Planned a simple storyboard for a short video concept

  • Documented the project for portfolio presentation

A notebook with fashion sketches of a leather jacket, a pen placed diagonally on it, and a black-and-white photo of a woman wearing sunglasses, a leather jacket, and earrings, partially taped to the page with crumpled paper at the top.
A scrapbook page showing a black-and-white close-up photo of a man with his back to the camera, and two quick view screenshots of a woman posing outdoors. The scrapbook page has torn paper edges and notes describing the photos, emphasizing their connotation and emotional tone for a short video advertisement, with a handwritten note stating it's a storyboard for a short video ad.

The Video

I used a simple storyboard to plan the Skön Noir video.
The video showed the mood of the project in motion.

Open notebook with a photo of two heatmaps on a computer screen, a handwritten note about heatmaps and analytics improving sign-ups, and a printed Google Analytics 4 report showing device, country, operating system, and browser data.

Result/Effect

Delivered a cohesive fashion concept with a clearly defined visual and tonal direction.