WHO IS HUSQVARNA?
Husqvarna is a global brand known for outdoor tools and equipment used in gardening, forestry, landscaping, and agricultural work. Their products support both professionals and everyday users.
TYPE
Media / Agency collaboration
CONTEXT
NDA in place. Sharing a high-level overview only.
WHAT HAPPEN?
THE SPACE IT LIVED IN
This work focused on finding influencers whose tone, values, and communities fit naturally with outdoor culture.
MY CONTRIBUTION
• Researched creator authenticity
• Observed tone and values alignment
• Shared suggestions that looked beyond follower counts.
FOCUS AREAS
• trust signals
• voice consistency
• community tone
HOW THIS HELPED
These notes supported more thoughtful creator recommendations that felt natural to the audience.
TOOLS/SKILLS PRACTICED
• creator discovery
• tone evaluation
• community listening
COLLABORATION NOTE
My part was a small contribution within a larger team effort.