What the Project Is

This project looks at how creator marketing has changed.
People are tired of polished influencer ads and want content that feels honest.

The project explores how H&M could use creator content that feels more real and more useful in everyday life.

What I Did

I explored how H&M could move away from traditional influencer content.

I focused on creators who feel real, relatable, and helpful.
Creators who show how clothes fit, move, and work in real situations.

The work looks at content that feels natural, not staged.

Purpose

To move away from influencer ads that feel like advertising.
To create content people actually want to watch.

To help people feel more confident when shopping by showing clothes as they are worn in real life.