TURN THAT RECORD ON
On the Turntable is a small collection of case explorations I made from my own interest. I use Barbies as album covers because, when I was young, I loved how she could step into any identity. This is also what I do when I explore companies. I look at their world, their voice, and the small things that shape who they are.
BEHIND EVERY TRACK
The Purpose
This space lets me explore ideas at my own pace. It is a simple way to show how I work when I follow my curiosity.
The Process
I chose themes that felt interesting to me. Then I gathered insight, watched how people behave, and wrote warm, gentle stories based on what I saw.
What I Learned
I learned that ideas grow when they have time. I also learned that simple thoughts can carry a lot of feeling.
Why It Matters
It shows how I work in a calm and human way. It lets people see not only what I create but how I arrive at each idea.
FEATURED EXPLORATIONS
LET THE CANADIAN SNOW IN
This study looks at how a brand name can grow from real winter habits and moments. It focuses on giving the identity a true story that feels grounded and recognizable.
A NEW HOPE FOR WORK
This project tells a simple story about bringing an AI tool into everyday work. It shows how short scenes and clear dialogue can make new technology easy to approach.
HAVE YOU HEARD THE WORD
This project explores how writing can be made clearer for everyday readers. It shows how simple structure and steady tone can make information easier to follow.
FIND THE LOVABLE FEELING
A small strategy on inclusiveness that looks at how AI can feel easy to start with. Simple steps and clear words guide the way.
ON THE WEEKDAY
A strategy study on how Weekday’s affiliate world could feel more human and real.
BEYOND THE SCORE
A small strategy on inclusiveness that looks at how AI can feel easy to start with. Simple steps and clear words guide the way.
REAL LIFE. REAL CLOTHES.
Take a journey through a raw content strategy that shows clothes as they are worn and lived in over time.
INTIMISSIMI:GOT A SECRET
An exploration of Intimissimi in Emily in Paris, focusing on turning spoken intimacy into believable storytelling through authenticity and representation.
WATCH ME DANCE THE NIGHT AWAY
This is a made-up strategy based on what the Barbie movie did and how it would be approached if a second one were made.
PLAY THAT FUNKY GOOGLE
A playful strategy project exploring how Google merch can move from corporate basics to culture and lifestyle.