SMOOTH OPERATOR

The image shows a presentation slide with a blue background and bold orange text that reads "BILD Base Study". The slide also features a partial screenshot of a document or app showing invoices, purchase orders, and expense details.

The Business

Billdu is an invoicing and admin tool for small businesses.

Context

The task was created as part of a job application and focused on improving clarity and reducing cognitive load in product language.

An advertisement for Billdu, a social invoicing app. The ad highlights features like the story, mission, customer base, social media presence, competitive advantages, and free trial offer. The ad includes a cartoon lion mascot giving a thumbs up, with bold orange and blue text emphasizing the app's rating and benefits.

My Role

I reviewed the existing product and social language.

What I Did

  • Reviewed messaging from a user perspective

  • Identified unclear or heavy phrasing

  • Rewrote copy to be clearer and more welcoming

  • Checked tone consistency across product and social contexts

  • Documented the changes in a concise case format

An old computer monitor covered with plastic film displaying a webpage with a smiling woman, surrounded by cardboard boxes, on a wooden surface.

Result/Effect

Delivered a clearer, more supportive language direction, documented on the page.