FINDING THE THREAD
Fashion taught me how people read detail before they read words.
How material, fit, and finish communicate intention.
That foundation still shapes how I work today.
This section brings together fashion projects that focus on structure, craft, and decision-making rather than trend or spectacle.
SKÖN NOIR
A calm fashion story exploring soft minimalism and restrained expression.
I shaped the overall concept and tone, keeping the work focused and cohesive across visuals and planned motion.
My responsibility
Concept direction and visual tone.
A fashion-school project exploring softness, colour, and emotional expression through form.
I developed the concept and design direction, working through uncertainty to arrive at a cohesive visual world grounded in feeling and movement.
My responsibility
Concept development, design direction, and visual storytelling.
COTTON CANDY BURLESQUE
WHTE STHLM
A minimal identity and visual direction project.
I worked on creative direction and visual framing, focusing on clarity, restraint, and consistency.
My responsibility
Visual identity and presentation clarity.