IN MY OWN WORDS

Thanks for taking a chance and reading more about me.

This photo was taken in the 90s, on my way to a costume party. I keep it as a reminder of curiosity, play, and the freedom to experiment without overthinking the outcome.

I first studied fashion, where I learned emotion, collaboration, attention to detail, and the power of creating something people can feel, not just see. That foundation later led me into digital communication and content, working across SEO, strategy, storytelling, and social media for brands including Essity, Ericsson, Husqvarna, and Old Spice.

If you notice a soft 70s thread in my work, that’s intentional. A mix of boho references, pop culture, and experimentation reminds me to keep making things, even when I don’t fully fit the mold.

Today, I focus on turning ideas into clear, useful, and human communication. I’m comfortable starting with rough ideas, asking questions, and shaping structure as projects evolve. I value collaboration, clarity, and work that feels thoughtful and grounded.