Thanks for taking a chance and reading more about me.

Since this picture has already grabbed your attention, I’ll start with a Stevie Wonder quote that has stayed with me:

“Time is long, but life is short.”

My mum took this photo of me in the 90s on my way to a hippie party. I was being bullied at the time, and life felt slow. I couldn’t imagine a future beyond that moment.

Looking back, life moved fast.

I first studied fashion. It taught me emotion, collaboration, detail and the power of creating something you can feel rather than just see. Later, I shifted into digital communication and content, working in SEO, strategy, storytelling and social media for brands like Essity, Ericsson, Husqvarna and Old Spice.

If you sense a soft 70s thread in my aesthetic, you are right. A bit of boho, a bit of Andy Warhol, a bit of Rocky Horror. It is a reminder to keep making things, even when I feel like the odd one out in the room.

Cher once said, “Until you are ready to look foolish, you will never have the possibility of being great.”

So here I am, that 90s kid in a hippie outfit, still experimenting, still learning, and still believing in creativity with heart.

These days I help turn ideas into clear, useful and human communication. Things are allowed to start messy. We figure it out as we go.