GOOGLE ELECTRIC FEEL

Google is a global technology company that creates tools and experiences people use every day with ease and confidence. Their approach often blends sharp capability with simple, thoughtful user experiences.

An infographic with a Google target audience summary, a vintage postage stamp, a pie chart showing gender distribution, and a screenshot of Google Analytics.

What the Project Is

This project explores the Google Merchandise Store and how it can feel less corporate and more connected to real culture and lifestyle. I looked at why people visit the store but leave too quickly and what could make the experience feel more human and inviting.

The Process I Took

I studied how people move through the Store, looking at traffic behavior and patterns of engagement to understand what holds attention. Then I shaped insights around culture, quality traffic, and more inclusive design that feels closer to everyday life rather than rigid corporate language.

A colorful collage featuring a sheet of paper with Google Traffic Quality report on the left, and a screenshot of web analytics data on the right, both taped to a textured background.
A video cassette tape with a Google logo and colorful design is placed on a wooden surface next to a yellow, crumpled paper with text discussing traffic and user report conclusions.
A vintage television showing text about Google strategy and women's clothing updates.
An old television set displaying text about marketing and lifestyle merchandise for culture and branding.
An old television set with a wooden frame displaying text on a dark screen. The TV has silver sides, a speaker on the lower right, and control buttons and a tuning dial on the top right. The background consists of wooden panels.
Young woman with long dark hair sitting on a rooftop with cityscape in the background, wearing a black hoodie, black shorts, black sneakers, and black socks, during sunset.

What I Learned

I learned that people connect when a space feels familiar and cultural rather than formal. I also learned that strategic ideas rooted in human behaviour help a brand feel more welcoming and alive.

Why It Matters

It offers a way for the Google Merchandise Store to feel like a place people belong to instead of just browse. It shows how strategic thinking can make brand spaces feel human and meaningful.

An open notebook with images of people wearing fashionable casual clothing outdoors and at a cafe, a computer screen showing online shopping for women's apparel, a torn piece of paper with the Google logo, and a printed conclusion about Google's merchandise store's marketing strategy.