GOOGLE ELECTRIC FEEL

Google is a technology company whose products are part of everyday routines for a global audience.

This is a self-initiated exploration of how a technology brand can feel more cultural and human through tone, behaviour, and everyday context. The focus is on reducing the perceived distance between the brand and the user without adding complexity.

An infographic with a Google target audience summary, a vintage postage stamp, a pie chart showing gender distribution, and a screenshot of Google Analytics.

What I Looked At

How people move through retail and cultural spaces in daily life

  • How tone and language impact feelings of belonging and cultural resonance

  • Where corporate tone creates distance rather than connection

A colorful collage featuring a sheet of paper with Google Traffic Quality report on the left, and a screenshot of web analytics data on the right, both taped to a textured background.
A video cassette tape with a Google logo and colorful design is placed on a wooden surface next to a yellow, crumpled paper with text discussing traffic and user report conclusions.
A vintage television showing text about Google strategy and women's clothing updates.
An old television set displaying text about marketing and lifestyle merchandise for culture and branding.
An old television set with a wooden frame displaying text on a dark screen. The TV has silver sides, a speaker on the lower right, and control buttons and a tuning dial on the top right. The background consists of wooden panels.
Young woman with long dark hair sitting on a rooftop with cityscape in the background, wearing a black hoodie, black shorts, black sneakers, and black socks, during sunset.
An open notebook with images of people wearing fashionable casual clothing outdoors and at a cafe, a computer screen showing online shopping for women's apparel, a torn piece of paper with the Google logo, and a printed conclusion about Google's merchandise store's marketing strategy.