LET THE CANADIAN SNOW IN

Canada Snow is a winter lifestyle brand inspired by real routines, colder days, and everyday moments in the snow. Their name suggests warmth, nature, and a grounded connection to northern life.

A digital presentation slide with a black background on the left side, titled "A Canadian in Sweden" with a photo of a woman with dark red hair and fair skin lying on a pillow with floral patterns on the right side.

What the Project Is

This project explores how the brand could build a clearer, more meaningful identity. I looked at what the name suggests and how real winter habits could guide the story.

The Process I Took

I studied how people actually live through winter and how those routines shape feeling and behaviour. Then I created a direction that ties the brand to real life instead of just visuals.

A woman with brown hair and a tan beanie leaning her head on a man in a black beanie and black jacket, outdoors in snowy weather.
A woman in winter clothing, including a fur-lined hood and jacket, outdoors in the snow.
Illustration of a snowy river valley with hills, trees, and a bridge in the background, accompanied by text promoting Canadian winter experiences.
Text about the Canadian winter experience alongside photographs of two women in colorful winter coats, and a woman with a colorful scarf covering her face.
A man and woman in winter jackets standing outside in a snowy landscape with mountains in the background.
A black winter shoe with red traction dots on the sole, mounted against a white background. Adjacent to the shoe, large black text reads, "TWO COUNTRIES, ONE WINTER." To the left, a numbered list describes various aspects of Canadian winter life and products, including Canadian traditions, Swedish influence, warmth, comfort, online storytelling, and offline experiences.
Information about Canadian and Swedish winter partners and brands, with images of people in winter clothing.

What I Learned

I learned that winter gains meaning through small, honest routines. I also learned that brand identity feels stronger when it comes from lived experience rather than design alone.

Why It Matters

It gives Canada Snow a story that feels true to the name. It helps the brand feel warm, grounded, and connected to everyday winter life.