BRANDING IS THE VIBE

Branding is the mood people catch the second they land on your stuff. The colours, the words, the rhythm. Put it together with care, and people will feel like they already know you.

Illustration of a black bicycle with a white seat, on a divided background with a cloud on the left and a bird on the right, with the word "VÄSSLA" below.

VÄSSLA MICROMOBLITY

Social strategy and content direction for a Swedish e-mobility brand helping city-based commuters save time and move sustainably.

Roll with the strategy
A promotional poster for The Buddu Show featuring a cartoon bear with a big nose holding a surfboard labeled 'budd u'. The background is orange-brown with decorative gold patterns and text promoting easy invoicing, a free 30-day trial, and no credit card needed.

BILLDU

I helped simplify product language so small business owners feel supported instead of overwhelmed. Clearer tone, friendlier UX, and content designed to build confidence.

Ride the microcopy wave

Consistent tone and launch rhythms across author releases and literary events. Simple storytelling patterns built to help readers find new voices and stories they’ll care about.

BLACK CHATEAU ENTERPRISES

Turn the page
Illustration of a woman sitting on a purple couch, wearing a brown blazer, striped yellow pants, and heels, with the words 'Happily Employed' overlayed.

HAPPILY EMPLOYED

Helping shape a simple social and brand approach for an organization that cares about kinder workplaces. We focused on clarity, empathy, and little accessibility details that make communication feel calmer across different platforms.

Step into the workplace groove

KLARNA

A Klarna AI concept with a Y2K look. I learned how to mix tech and design in a simple, clear way.

just Swipe it