TAKE A RIDE

Street sidewalk electrical box with stickers and posters, featuring a green poster with orange text saying 'Join the Urban Tribe' on the left, a black silhouette of an electric scooter in the middle, and an orange poster with black text saying 'Join the Urban Tribe' on the right.

The Business

Vässla is a Swedish e-mobility brand.

Context

The project was created as a job application task and focused on tone of voice and social content direction.

My Role

I proposed a social strategy and tone direction.

A collage of diverse individuals representing various ages, races, body types, and abilities, accompanied by text emphasizing the importance of inclusivity, education, urban living, and community engagement.

What I Did

  • Reviewed existing social content and platform behaviour

  • Defined post themes aligned with everyday urban use

  • Wrote example captions reflecting a practical, friendly tone

  • Documented content ideas and cadence

  • Presented the work as a portfolio case

Result/Effect

Delivered a documented social tone and content direction, as shown on the page.

Three promotional slides for Vässla electric bikes with messages about weather, creativity, and a contest, featuring images of bikes and nature backgrounds.