WHO IS VÄSSLA?

A Swedish e-mobility brand focused on sustainable city travel through e-bikes and e-mopeds.

THE PROCESS

WHAT I DID

I explored content and tone ideas to help make the brand more inclusive. My focus was on approachable storytelling and showing the human side of sustainability.

FOCUS AREAS

Inclusion, accessibility, and friendly language that reflects real city life.

TOOLS I USED

Canva, ChatGPT, Adobe Photoshop/Illustrator, and platform insights.

WHAT I LEARNED

Sustainability connects best when it feels personal and open to everyone.