WHO IS ERICSSON?
Ericsson is a global technology company based in Sweden that builds networks and digital solutions used around the world. Their focus is on connecting people, businesses, and societies through innovation.
TYPE
Media / Agency collaboration
CONTEXT
NDA in place. Sharing a high-level overview only.
THE SPACE IT LIVED IN
Heritage storytelling and how long-standing brands stay relevant while honoring their history.
MY CONTRIBUTION
• Looked at how public brands like LEGO and Levi’s communicate legacy
• Supported tone cues that connect past and present
• Observed how trust shifts across generations
FOCUS AREAS
• heritage relevance
• trust signals
• cultural timing
HOW IT HELPED
These insights contributed to conversations around storytelling during Ericsson’s 150-year milestone.
TOOLS/SKILLS PRACTICED
• narrative analysis
• cultural reference research
• tone alignment
COLLABORATION NOTE
My input was one small piece among many contributors.