DSM -FIRMENICH
DSM-Firmenich is a global company working across nutrition, fragrance, and well-being innovation, supporting healthier lives and sustainable ingredients.
TYPE
Media / Agency collaboration
Context
NDA in place. Sharing a high-level overview only.
THE SPACE IT LIVED IN
Editorial planning support tied to cultural moments and global storytelling themes.
MY CONTRIBUTION
• Helped research calendar-based storytelling opportunities
• Noted themes around food culture and wellness education
• Supported discussion around audience interest points
FOCUS AREAS
• cultural timing
• global moments
• audience curiosity
HOW THIS HELPED
These notes supported conversation around planning content with thoughtful timing.
TOOLS/SKILLS PRACTICED
• research synthesis
• editorial awareness
• theme mapping
COLLABORATION NOTE
This was part of a broader editorial conversation with the team.