VALTECH-RADON

CONTENT STRATEGY· RESEARCH · CREATOR DISCOVERY · AGENCY

Role
Content Strategist

Agency
Valtech-Radon

Selected Clients
Ericsson · Essity · DSM-Firmenich · RFSU · Husqvarna

Note
NDA-safe summaries only

Agency-side content strategy and research across five clients. Each brief was different: narrative planning for a tech heritage story, editorial consistency for a health brand, content calendar research for an ingredient company, data research for a sexual health brand, and creator shortlisting for an outdoor equipment brand.

01

Ericsson

Ericsson needed to communicate a heritage milestone in a way that felt current, not dated. The challenge was to make a legacy story feel relevant to a modern audience without losing the credibility that comes with decades of history.

Researched how other legacy brands communicate history without feeling stuck in it. Developed tone and language guidance that linked past and present. Delivered a clear narrative direction with handoff notes for consistent execution across stakeholders.

RESEARCH AND NARRATIVE PLANNING

NARRATIVE· RESEARCH

DELIVERABLES

  • Cultural reference research

  • Tone cues and trust-signal insights

  • Storytelling direction documentation

  • Handoff notes for stakeholders

02

Essity

Essity needed greater clarity and consistency across its newsletter and community channels over time. Messages were being sent, but not always landing: tone varied, structure lacked cohesion, and cadence felt inconsistent.

Reviewed and refined the messaging to improve clarity and consistency. I strengthened the structure and flow to make the content easier to scan, and aligned the pacing across sends to create a more consistent rhythm over time. Key updates and recommendations were captured in clear handoff notes for the team.

NEWSLETTER AND COMMUNITY COMMUNICATION

EDITORIAL· COMMUNITY

DELIVERABLES

  • Clarity & Tone – Make sure the message is clear and consistent

  • Structure & Flow – Organize ideas so they move logically

  • Consistency Check – Keep pacing and style aligned throughout

  • Handoff Notes – Share key context and next steps with the team

03

DSM-Firmenich

DSM-Firmenich needed research to shape both what to say and when to say it across their content calendar. The work sat upstream: defining themes, moments, and angles before planning began.

I identified themes that could carry across multiple content pieces, mapped seasonal and cultural moments to ensure relevance, and delivered concise planning notes to support a clearer, more structured content plan.

CONTENT PLANNING RESEARCH

PLANNING· RESEARCH

DELIVERABLES

  • Topic research and theme notes

  • Timing and cultural moment mapping

  • Planning inputs and direction notes

04

RFSU

RFSU needed research to understand how their content was performing. The work focused on reviewing current data and metrics to identify what ads were performing well and where results were weaker.

I analyzed campaign metrics, identified performance patterns, and documented key findings in structured notes.

CONTENT DATA RESEARCH

RESEARCH· DATA ANALYSIS

DELIVERABLES

  • Analysis of current ad performance and metrics

  • Pattern identification across campaigns

  • Structured findings and data notes

05

Husqvarna

Husqvarna needed creators who felt right for an outdoor brand; credible, trusted, and genuinely part of the communities they spoke to. The focus wasn’t on reach, but on fit.

I researched creators in the outdoor, gardening, landscaping, and DIY spaces and assessed content quality, community response, trust signals, and overall brand alignment. I delivered a shortlist with clear rationale and next steps.tes.

CREATOR RESEARCH AND SHORTLISTING

·CREATOR·RESEARCH

DELIVERABLES

  • Creator discovery notes

  • Fit and tone checks per creator

  • Shortlist with reasoning and next steps

AGENCY Valtech-Radon

WORK TYPE Strategy · Research · Creator

CLIENTS 5+