Black Chateau Enterprises

Editorial Content · Social · Community · Publishing

01 · Books That Make You

Newsletter

Developed newsletter packaging designed for scanability, click-through, and subscriber growth. Built a consistent editorial format to support regular publishing and audience retention.

Worked with Black Château Enterprises across three brands: the publishing platform Books That Make You, the virtual literary festival The BookFest, and supporting editorial and social initiatives across both.

EDITORIAL

02 · Books That Make You

Social Concepts

Built seasonal and always-on social concepts, including Built seasonal and always-on social concepts, including Summer Reads, book launches, and title announcements. Developed consistent social packaging and content formats to drive saves, clicks, and repeat engagement. Created reel concept and edit direction for the LA Times Festival of Books.

CONTENT

02· The BookFest

Press and Programme Content

Delivered press releases that secured third-party coverage ahead of launch, including KSL TV and EIN Presswire. Recognized publicly as part of The BookFest communications team.

PRESS· COMMUNITY

04

Amplification

Campaign picked up and reposted by Michelle Obama's When We All Vote initiative. Reached over 18 million people through earned distribution. Press coverage followed in WWD and InStyle.

RESULTS

Amplification When We All Vote

Reach 18M+

Press WWD · InStyle