WORKFLOW

A workflow documents the full process, i.e. tools used, where things drifted, what was fixed, and what the output actually demonstrates.

HOW A PROMPT BECOME A FINISHED SET

The images are the result. The workflow is the skill.

PROCESS
  1. Lock the product — bottle shape, label, lighting, materials. Everything else builds from this.

  2. Test the environment — tone, setting, and light while holding the brand steady.

  3. Bring in the character — human presence without shifting away from the product world.

  4. Refine the styling — wardrobe, composition, and lighting aligned to brand position.

  5. Build the branding layer — name, slogan, palette, typography.

QUALITY CHECKS
  1. The product is consistent across every shot

  2. Lighting is aligned with no tonal drift

  3. Tone held at quiet and premium throughout

  4. Typography is clean at every size

WHAT THIS SHOWS

A cohesive campaign system across product stills, editorial portraits, and lifestyle imagery.

TWO WORKFLOWS: FIRST WORKFLOW

A WALK TO THE OCEAN

Quiet Luxury Fragrance Campaign

GOAL

A short campaign that feels like one continuous moment and not separate images stitched together. A quiet walk from cracked asphalt to the ocean. Lived-in styling, natural movement, the feeling of being between places. Inspired by the Anine Bing Spring 2026 campaign with Claire Rosinkranz. Hero pieces: Los Angeles top and light denim.

PROCESS

Started in MidJourney. Outfit consistency drifted, AKA proportions, tone, posture. Moved to Nano Banana to lock the variables that mattered.

PROCESS

Started in MidJourney. Outfit consistency drifted, AKA proportions, tone, posture. Moved to Nano Banana to lock the variables that mattered.

QUALITY CHECKS
  1. Outfit: continuity across every frame

  2. Mood: Calm, natural light, no posed energy

  3. Sequence: Reads street to ocean as one set

WHAT THIS SHOWS

A cohesive campaign system across product stills, editorial portraits, and lifestyle imagery.