Role
Campaign Lead

Brand
Kyutee Nails (direct)

Deliverables
Campaign concept · Participation kit · Creator outreach · Press materials

Recognition
When We All Vote · WWD · InStyle

Kyutee Nails

Influencer Campaign Strategy · 2020

Kyutee Nails wanted to activate creators around the 2020 US election. I led the campaign from concept to execution -- building the creative framework, writing the participation kit, and running outreach directly to talent.

The goal was to make it easy for creators to join, keep visuals consistent across posts, and earn press and amplification without a paid push.

01

Campaign Concept

Developed the core idea and visual direction for the Vote 2020 nail campaign, connecting beauty and civic participation. The concept needed to feel personal and shareable, not like a PSA.

STRATEGY

02

Participation Kit

Wrote and designed a step-by-step guide for creators -- what to post, how to shoot it, and how to tag it. The kit kept visuals consistent across all activations without restricting individual expression.

CONTENT

03

Creator Outreach

Led direct outreach to talent, including Aquaria. Managed all confirmations and briefings independently. Secured additional creators and coordinated activations across accounts.

INFLUENCER

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04

Amplification

Campaign picked up and reposted by Michelle Obama's When We All Vote initiative. Reached over 18 million people through earned distribution. Press coverage followed in WWD and InStyle.

RESULTS

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Amplification When We All Vote

Reach 18M+

Press WWD · InStyle