ATELIER

I build content systems that work and creative directions that last. I've done it at agencies, for brands, and on my own. Here's how I think.

I partner across content, creator marketing, community, and copy to help brands communicate clearly and connect with people. I bring a foundation in fashion and technical design, along with a digital marketing background focused on structure, consistency, and execution.

I take ownership of workflows, keep stakeholders aligned, and turn feedback into practical next steps: calm communication, clear decisions, steady follow-through.

Currently open to roles in content strategy, social media, influencer marketing, community management, and copywriting.

Stockholm-based (Sundbyberg). EU work authorization (Polish passport) and Swedish personnummer.

WELCOME TO THE ATELIER

A woman with long dark hair and bangs, wearing a black turtleneck, smiling in front of a plain light background. 
THE NUMBERS
Text showing a 30% subscriber growth contribution to content planning by ESSITY via VALTECH.
Text on a light background reads '18+% engagement growth contributed on content and community ESSITY VIA VALTECH'.
Text stating '4+ Led creator research and outreach HUSQVARNA VIA VALTECH' with a beige background. 
WHAT I DO

—Build content strategy and social-first storytelling that teams can execute

—Manage creator and influencer research, evaluation, and outreach coordination

—Shape community tone of voice, engagement approach, and moderation principles

—Write and edit copy for social, campaigns, email, and web

—Create workflows, templates, and documentation that improve speed and consistency

—Track performance and translate signals into practical next steps

—Use creative AI tools to support ideation and production

HOW I WORK

  1. Clarify goals, audience, and constraints with stakeholders

  2. Build a clear plan, roles, and timeline

  3. Create and iterate quickly, with space for feedback

  4. Keep tone consistent and communication human

  5. Deliver, document learnings, and improve the next cycle

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