A content system for a brand focused on job searching and ethical hiring. Useful, calm, and repeatable. Built so that a small team could actually maintain it.
HAPPILY EMPLOYED
CONTENT STRATEGY & EDITORIAL SYSTEMS
DELIVERABLES
Framework · Workflow · Example content
Content framework: Pillars used to keep messaging consistent
Editorial planning process: Repeatable workflow for planning, review, approval, and publishing
Job search stress by the numbers: Research-led post designed for scan, save, share
What workers hope changes in 2026: Receipt-style asset translating values into simple, shareable language
WHAT’S IN HERE
DEFINING SUCCESS
People save and share because it's useful
The publishing rhythm holds
More clicks to key resources