A content system for a brand focused on job searching and ethical hiring. Useful, calm, and repeatable. Built so that a small team could actually maintain it.

HAPPILY EMPLOYED

CONTENT STRATEGY & EDITORIAL SYSTEMS

DELIVERABLES

Framework · Workflow · Example content

  1. Content framework: Pillars used to keep messaging consistent

  2. Editorial planning process: Repeatable workflow for planning, review, approval, and publishing

  3. Job search stress by the numbers: Research-led post designed for scan, save, share

  4. What workers hope changes in 2026: Receipt-style asset translating values into simple, shareable language

WHAT’S IN HERE

DEFINING SUCCESS

  1. People save and share because it's useful

  2. The publishing rhythm holds

  3. More clicks to key resources