The Archive / Réserve / Black Château

BLACK CHÂTEAU

EDITORIAL CONTENT & SOCIAL CONCEPTS

Newsletter packaging and social concepts for a publishing brand. Built to scan well, drive clicks, and grow subscribers over time.

DELIVERABLES

Newsletter issue · Reel concept · Post concepts

  1. Newsletter issue: Issue structure and packaging designed for scanning, saving, and click-through

  2. Festival of Books reel concept: Reel concept and edit direction for the LA Times Festival of Books

  3. Summer Reads post concept: Seasonal hook with a link-first caption designed to drive clicks

  4. Book release promo post: Consistent social packaging for a new title announcement

WHAT’S IN HERE

DEFINING SUCCESS

  1. People save and share

  2. Click through to the newsletter/articles

  3. Readers come back

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