Content & Editorial
EssityNDA
Newsletter and editorial content for a global health brand.
Role, Content strategist, agency-side.
Note
Selected work is confidential. What's shown here is the type of work delivered and the role I played.
Context
Agency-side editorial work on a recurring internal newsletter and social content rollout.
Problem
The newsletter was too long and lacked structure. Readers had to dig for what mattered, and there was no consistent rhythm across LinkedIn and Instagram.
Insight
Health communication only works when it sounds like a person, not a policy.
Idea
Restructure the editorial format and align channel cadence so the work reads as a publication, not a dump.
Execution
- 01Restructured the newsletter editorial format for clarity and readability
- 02Built a content calendar covering LinkedIn and Instagram
- 03Aligned tone and cadence across channels
Results
- Sharper newsletter format and a steadier social cadence