Strategy & Research
EricssonNDA
Research supporting brand communication.
Role, Content strategist, agency-side.
Note
Selected work is confidential. What's shown here is the type of work delivered and the role I played.
Context
Agency-side research supporting brand communication for a global telecom heritage brand.
Problem
Heritage tech messaging was reading as authoritative but distant. The brand team needed sharper inputs to make communication feel current without losing credibility.
Insight
Heritage tech brands need narrative scaffolding that reads as modern without abandoning their authority.
Idea
Translate research findings into clear, usable messaging direction for the brand team.
Execution
- 01Researched audience perception and category language
- 02Synthesized findings into messaging implications
- 03Delivered direction the brand team could act on
Results
- Research and recommendations used in messaging planning