The Archive / Sélection / Volvo

A concept deck on why switching to electric machines on work sites is hard, and what could make it easier. The barriers are real: anxiety about the transition, doubts about performance, mixed fleets, high costs, and a conservative industry culture.

VOLVO

CONTENT & RESEARCH

DELIVERABLES

Problem summary · User insight · Concept direction · Feasibility notes ·Programme ideas

Problem: Five real barriers: anxiety, performance doubts, mixed fleets, cost, conservative culture
Quarry photo: The world this is built for
Quote: 'Some people think the shift to electric won't be possible...' — Aino P., excavator operator
E-volvo concept: Involve to evolve — a concept identity built around bringing operators into the transition
Programme ideas: Practical entry points i.e. training, lottery access, alternative pricing
Feasibility: Revenue stream thinking and how it could work in practice

  1. Problem: Five real barriers- anxiety, performance doubts, mixed fleets, cost, conservative culture

  2. Quarry photo: The world this is built for

  3. Quote: 'Some people think the shift to electric won't be possible...' — Aino P., excavator operator

  4. E-volvo concept: Involve to evolve - a concept identity built around bringing operators into the transition

  5. Programme ideas: Practical entry points, i.e. training, lottery access, alternative pricing

  6. Feasibility: Revenue stream thinking and how it could work in practice

WHAT’S IN HERE

DEFINING SUCESS

  1. The problem lands quickly

  2. The solution feels grounded in how the industry actually works

  3. Next steps are clear and actionable

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