Content and community work for a virtual book festival across multiple seasons. Kept the programme clear and the tone consistent from the first announcement through to post-event proof. Named publicly as part of the communications team.
THE BOOKFEST
CONTENT & RESEARCH
Press releases · Instagram posts · Schedule and Reminder Content · YouTube Session Promos · Community Support Materials
DELIVERABLES
Press coverage (KSL TV and EIN Presswire): Third-party coverage before the event launched
Team post: Named as part of The BookFest team on the official Instagram account
Weekend dates post: Programme translated into clear dates and entry points
Weekend reminder post: High-clarity reminder designed to drive attendance
YouTube conversations (James Dashner, Josh Malerman): Session promos from the live programme
Nasdaq Times Square feature: Visibility milestone and external proof
WHAT’S IN HERE
DEFINING SUCESS
People know what's on and where to watch
Tone holds across a full multi-week schedule
Visibility grows through press and outside features