Content and community work for a virtual book festival across multiple seasons. Kept the programme clear and the tone consistent from the first announcement through to post-event proof. Named publicly as part of the communications team.

THE BOOKFEST

CONTENT & RESEARCH

Press releases · Instagram posts · Schedule and Reminder Content · YouTube Session Promos · Community Support Materials

DELIVERABLES

  1. Press coverage (KSL TV and EIN Presswire): Third-party coverage before the event launched

  2. Team post: Named as part of The BookFest team on the official Instagram account

  3. Weekend dates post: Programme translated into clear dates and entry points

  4. Weekend reminder post: High-clarity reminder designed to drive attendance

  5. YouTube conversations (James Dashner, Josh Malerman): Session promos from the live programme

  6. Nasdaq Times Square feature: Visibility milestone and external proof

WHAT’S IN HERE

DEFINING SUCESS

  1. People know what's on and where to watch

  2. Tone holds across a full multi-week schedule

  3. Visibility grows through press and outside features