The Archive / Sélection / KYTUEE Nails

Campaign packaging and creator outreach. Built to make it easy to join, keep visuals consistent, and earn press and amplification without chasing it.

KYUTEE NAILS

OUTREACH & CAMPAIGN DIRECTION

PICKED UP BY MICHELLE OBAMA’S WHEN WE ALL VOTE

DELIVERABLES

Campaign strategy · Participation Kit · Campaign assets · Press and Influencer Support Materials

2-Kyutee Nails Participation Kit.png
1-Kyutee Nails Vote 2020 Hero Creative.png
3-Aquaria Confirmation Email Cropped and Redacted.png
4-Aquaria Influencer Activation Post.png
5-When We All Vote Repost Proof.png
6-Talent outreach (pipeline).png
7-Kyutee Nails Brand Amplification Featuring Kerry Washington.png
8-Mistress Isabelle Brooks (misst5have) — Influencer activation.png
9-Additional Influencer Activations.png
10-Press highlights (WWD and InStyle).png

  1. Hero creative: Campaign concept and key visual system

  2. Participation kit: Steps and guidance for consistent creator posts

  3. Aquaria confirmation (redacted): Collaboration confirmed through outreach

  4. Aquaria post: Creator activation example live on social

  5. When We All Vote repost: Earned amplification through partner distribution

  6. Additional activations: Brand amplification plus additional creators secured via outreach

  7. Press highlights (WWD, InStyle): Third-party credibility supporting the campaign story

WHAT’S IN HERE

DEFINING SUCESS

  1. People understand the idea quickly

  2. Visuals hold across posts, press, and creators

  3. Outreach leads to real replies and coverage

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