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DJERF AVENUE

A strategy built around one real shift: people share less in public feeds and more in Stories and DMs. Repeatable formats that feel personal, scale across brand and creator content, and hold tone throughout.

CONTENT & INFLUENCER STRATEGY

DELIVERABLES

Content system · Series Formats · Creator Brief Direction · Tone and Execution rinciples

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  1. Strategy: A 'get raw' direction built around the shift from polished feeds to private sharing

  2. Intention: Principles for recognizable, calm, scalable content

  3. Formats: Three repeatable series — process start-to-finish, raw phone diaries, and clothes shown over time with repetition and wear

WHAT’S IN HERE

DEFINING SUCCESS

  1. Content feels real

  2. Formats are easy to produce weekly

  3. Creator content fits without breaking anything

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