The Archive / Épreuve /Klarna

A creator-led concept with a clear visual system built for social. Designed to feel current without feeling like an ad.

KLARNA

CONTENT STRATEGY

Concept · Hook · Visual System · Example outputs · success criteria

DELIVERABLES

KLARNA 1- TASK.png
KLARNA-2 CONCEPT.png
KLARNA-3-KEEPING IT REAL (ON PURPOSE).jpg
KLARNA-4-TASK 2.png
KLARNA-5-WHY THIS HOOK WORKS .jpg

  1. Hero world-building: A consistent visual system designed for social-first storytelling

  2. Concept: A shopping challenge that turns feed chaos into a simple, relatable format

  3. Hook and tone: Unexpected start, simple payoff, documentary realism

  4. UGC constraints: Lo-fi choices baked in on purpose (handheld, daylight, imperfect framing)

  5. The Campaigns themselves.

WHAT’S IN HERE

DEFINING SUCCESS

  1. Real engagement

  2. More UGC

  3. Trust signals

  4. Sign-up interest traced to content

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