Influencer & Campaign Work
HusqvarnaNDA
Creator research and shortlisting for outdoor campaigns.
Role, Influencer researcher, agency-side.
Note
Selected work is confidential. What's shown here is the type of work delivered and the role I played.
Context
Agency-side creator search supporting Husqvarna campaigns across European markets.
Problem
Outdoor and enthusiast audiences are quick to dismiss creators that read as paid placement. The shortlist needed to feel native to the category, not lifted from a generalist lifestyle pool.
Insight
Credibility in this space comes from how creators actually use the equipment, not from follower count. Audience overlap and tone fit matter more than reach.
Idea
Build a shortlist using audience data and content authenticity as the primary filters, with reach as a secondary check.
Execution
- 01Conducted creator research across European markets using Influencity and manual review
- 02Filtered for audience overlap, brand fit, and content authenticity
- 03Built a shortlist with rationale, audience data, and risk notes
Results
- Shortlist used as the basis for campaign casting conversations