Brand & Concept Work
DSM-FirmenichNDA
Content development and planning for an ingredients brand.
Role, Content strategist, agency-side.
Note
Selected work is confidential. What's shown here is the type of work delivered and the role I played.
Context
Agency-side content planning for a B2B ingredients brand.
Problem
Recurring content was being produced without a planning spine, which left messaging inconsistent and hard to scale across formats.
Insight
B2B ingredient brands need editorial structure, not more ad copy.
Idea
Bring planning rigour and concept development to the recurring content stream.
Execution
- 01Developed content concepts grounded in category insight
- 02Built planning structure for recurring outputs
- 03Refined messaging across formats
Results
- Planning inputs adopted into the ongoing content stream