The Archive / Sélection / Valtech Radon/Ericsson

ERICSSON

RESEARCH & NARRATIVE PLANNING

Research and planning to help an established tech brand talk about its history in a way that feels current, not dated.

DELIVERABLES

Cultural Reference Research · Tone Cues · Trust-Signal Insights · Storytelling Direction Documentation

This is an NDA-safe summary of work delivered as part of a broader Valtech team. Specific campaign details, internal data, and client materials are not included.

  1. Context and objective: Communication goal for a heritage milestone and the role of trust

  2. Reference research: How legacy brands communicate history without feeling dated

  3. Tone and trust cues: Language that links past and present, plus what to avoid

  4. Narrative direction: A clear story approach that the team could use across channels

  5. Handoff notes: Practical guidance for consistent execution across stakeholders

FEATURED WORK-NDA SAFE

DEFINING SUCCESS

  1. Heritage feels relevant

  2. Tone builds trust

  3. Direction is clear across channels

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